Creating social media accounts is just the start of utilizing social media in marketing. The following part is posting content and interact with the followers. In spite of the fact that posting content from different blogs and sites can encourage you, this isn’t constantly suggested practice, particularly on the off chance that you want to convert the guests into buyers. In order to do so, you have to get people to visit your very own site or online store, where you will get the opportunity to convert the guests, or motivate them to buy in to your newsletter.
Content marketing refers to creating content in promotional purposes, and it can refer to different types of content, for example, blog articles, e-books, images, etc. This sort of content can be shared on social media accounts in the purpose of engaging users and increasing traffic on your blog or website
When it comes to characteristics and types of the content that you can share on social media, we will present the most useful suggestion that will help with content sharing.
Photos
Photos are said to be the most engaging type of content on social media. They are outwardly appealing and successful in attracting attention. The development of technology enables anyone to easily create high resolution photos. Simple photo editing software facilitates editing of the photos, adding text to the photo, etc. The majority of this has affected the importance of images in social media marketing.
Besides customizing accounts with profile and cover or header images, notices can be accompanied by photos of your items, of customers utilizing your item, etc. On the off chance that you claim a cafe, you could encourage customers to share the photos of them being in your cafe. Then again, if you sell bikes, users can share images of them while cycling outside. This strategy can be applied to a wide range of industries. You can also share comparable images of yourself. For example, on the off chance that you claim a shop that sells accessorize, photos you share on your page can contain suggestions on the best way to wear a specific item, how to combine it with different clothes, etc.
Photos are especially helpful if you want to use social networks, for example, Instagram or Pinterest. Since these networks are specialized in sharing images, you will need this type of content on the off chance that you want to participate and engage users. It is also recommended that you include photos in your blog posts and on your website.
Graphics
Besides regular images, we also have graphics or info graphics. These images commonly have a certain foundation, which can be an image, a simple plain page or a page with some kind of a pattern. The text and the graphics are added to this image, utilizing software for photo editing. These can help you share quotes, definitions, measurements, diagrams, etc. Along these lines, relevant information and information can be presented utilizing visual elements that easily draw in attention of the users on social networks.
Furthermore, graphics and info graphics are nice bonus to the content you share on your website. They are easily shared on other blogs and social networks, too. In the event that the graphics provide real value, so people discover them helpful and interesting, almost certainly, other blogs or websites expounding on the related topic would feature the info graphic themselves.
High Quality Content
There is so much malicious content on the internet, just as on social networks. A lot of people attempt to get traffic and conversions, but they are not willing to invest time to achieve this goal. This is the reason why there is so much low quality content. Sometimes, this content is just created so as to draw in search engines with the extensive usage of keywords and keyword phrases, but the content itself provides no value to the readers. When it comes to sharing on social media, this sort of content won’t provide any results.
Content published on your social media accounts must be of high caliber so as to encourage people to tap on the connection and to share it with their friends on social media. Creating superb content requires a lot of time and dedication from your part, but this is necessary if you want to create content that can become viral.
It is better to invest a lot of time and create content occasionally, for example, once per week, than creating low quality content every day. Fantastic content has more of a chance to get the results and help you benefit from being active on social networks.
High quality content requires you addressing current and well known topics, with an original approach, an in-depth investigation and plenty of actualities to support your statements. Clearly, you should invest time into research and creating of such content, regardless of the format of the content.
links
Sharing links on social media is a good way to generate traffic. If you have a blog where you update content regularly, or a website with lots of content, you can share pages on social media in order to invite social followers to visit those pages.
When it comes to link sharing, those can be really helpful as they can provide statistics in terms of number clicks, user area, etc. You can use one of those URL shortening services, for example, bitly.com. Not exclusively does this sort of service shortens the link, which is especially useful when sharing on Twitter, due to a limited number of characters per tweet.
You will also get experiences related to the link in question, so you can see what number of people have clicked on the link, and which social network have generated the most clicks. As a result, you will get information about the notoriety of each link, about social network that is best for your business, just as information about the area of the user, which may influence your definition of target audience.
Videos
Video is a type of content that can help you generate a lot of traffic, just as engagement. There are different sorts of videos that can be shared. The most clear one, that has been a piece of conventional marketing for quite some time, is the special video. Even though they can be helpful and a good representation of your business, these videos are not likely to go viral.
Here are some other types of videos that might help you when trying to establish your presence on social media.
Entertaining videos
Entertaining videos are very popular, especially among youngsters. The engaging factor in videos like these is that the primary purpose is to entertain. It tends to be a clever commercial, a hidden camera video, or any sort of creative entertainment that you can consider. As a result, these videos are very often shared and frequently recommended among social network users, especially on video based networks, for example, YouTube. Have as a primary concern that these videos are not suitable forall businesses.
Besides creating these videos on your own, which may be time-expending, you can also collaborate with people popular on YouTube who may be interested in featuring your product in one of their videos.
Chat Session
These types of videos are popular among business professionals, as they permit people from different parts of the world, to meet online and exchange experience and ideas on a certain topic. Utilizing any of the available stages, for example, Skype or Google Hangouts, visit sessions can be live streamed or recorded so people can watch them.
The nature of these videos affects the way that they can’t be used in the majority of the industries, but if you manage to discover benefits of utilizing this sort of video material, it could be great a promotion for your company.
Tutorial videos
These videos are sort of instructional videos created in educational purposes. They can be used in various different industries, in the purpose of educating audience about using something such as software. People find these kinds of videos very useful and helpful, which is why they are very popular and often shared, which ensures the large number of views.
Review videos
Review videos are useful for appearing and elements of a product. You as a manufacturer can create review videos when you introduce a new or upgraded product, so as to present new features. Popular review videos are often created by individuals who decide to create this sort of video so as to demonstrate the usage and benefits or negative sides of a product. While individuals can create these videos all alone, you can also contact someone to create the review video for you.
