Marketing is often described as a way of communication between a business and potential customers, in the purpose of presenting and promoting the values of a certain product or service. The main goal of this communication is to sell. It is an unpredictable train that includes a considerable measure of assignments which will guarantee that the correspondence leads towards this objective.
A portion of the undertakings incorporate deciding target gathering of people, leading an examination of the market and shopper conduct, client relationship, and so on. Marketing as a train has been developing and new practices are always being executed to stay aware of the progressions available, changes on the market, and in addition with the adjustments in the society.
The appearance of social networking websites has changed the way people interact and communicate, the way they exchange ideas and search for information. In the world where one in four people use some kind of social networking websites, the importance of these websites in everyday life cannot be neglected.
As a result, the communication, which is an imperative piece of marketing, began to move from customary mediums, for example, TV and newspaper ads, to social media. In this way social media has turned into another stage for marketers to convey and connect with the clients. Social media is another middle person between business who need to advance their item and between purchasers who utilize social media to take in more about a specific item.
The overall importance of social media has lead to new discipline within marketing, a discipline called social media marketing. The idea behind this is to take advantage of the benefits the social networks provide in order to understand a portion of the advertising objectives, for example, advancement, setting up association with the clients, and so on.